Karma is the leading luxury fashion house of Pakistan that provides its clients classic elegance, star power glamour, fabulous clothes and the complete retail experience. Karma consists of three brands, Karma Pink, Karma Couture and Karma Wedding.
Karma began its journey ten years ago with the aim of capturing a share in Pakistan’s growing couture industry. Driven by principles of originality, funk and professionalism the team at Karma embraced its mission giving first priority to satisfying its clientele. The result has been local as well as international acclaim and the creation of a widely recognized brand name. The label has established its reputation as a design house bursting with creativity, refined tastes and high quality execution. Strictly professional and exceptionally talented, Maheen Kardar Ali is taking Karma to places Pakistani designers have seldom seen. Her vision for Karma exceeds territorial boundaries and goes beyond simply dressing up women. Following the unprecedented success of Karma’s wedding and couture collections the company decided that it was time to storm onto the pret scene with its Karma Pink label. From drawing room to two couture studios, three outlets locally and one each in four different countries and the newly upscale corporate headquarters, Karma surely has come a long way, not to mention again in ten short years.
Today, Karma aficionados are over 6000 strong and the company has made itself indispensable to fashion conscious women across the nation. We think that’s enough of a reason to continue to grow and so with several innovative projects in the pipeline, Karma will be the first conglomerate of its kind.
Karma boasts of a clientele of more than 6000 women, two couture studios, nine karma pink stores and the upscale corporate headquarters.
Karma has won the coveted Lux Style Award three times in the past five years which includes the best Women’s Wear for Karma Couture in Karachi and Dubai and the best Pret Wear for Karma Pink in Malaysia in 2007.
The Karma woman of today is multi facetted and acts in various roles. She is a powerhouse at work, a glamorous socialite, a Jane Austen fan, a provocative teenager, an elegant mother of three, a Chanel 5 addict. Her repertoire of moods and the characters that she plays in her life range from the innocent to the glamorous, girlie to the ultimate seductress. Though she channels numerous roles and responsibilities, the ultimate vision is always singular, the love of being a goddess, a siren, a diva, a woman, a success.
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