Erum Alam

Érum Alam from Mahin Érum started 3 yrs back with lawn. Have not looked back since. We print 12 months of the year. Churning out at least 10 prints a month in controlled quantities deliberately. As our philosophy is no woman is the same and the outfit should look different on whoever is wearing it. Its a mix and match strategy of an amalgamation of prints. We offer our international acumen coupled with the international fashion forecast coloured with the local palette. Our strength is our price. A stitched shirt with decorative buttons embroidered and fully stylised with lace and a chiffon dupatta is for 4000 only. Unstitched with embroidery 3000 only. The price is unbeatable. We currently are stocking at Fashion Pakistan Lounge Lahore. Labels Karachi & L Atelier Islamabad.

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