“What should my budget be for social media?” is a question that I’m asked a lot and quite frequently
Brands have to understand social media is not free nor cheap, as it used to be initially.
With so many companies trying to get noticed in the market, there is a lot of noise out there. Now, to make a difference you need to prepare a budget plan and get ready to invest funds to strategize an effective social media plan.
An effective social media strategy consists high-quality content (text, image and/or video) and targeted advertising. It is pointless to hire a social media agency if you do not have a reasonable budget.
If this is the path you choose go slow and take some time producing quality content. Remember, your brand needs to stand out in the already saturated world of social media.
Think of social media as a highway full of cars- you do not notice the Toyota’s and the Honda’s because you are used to seeing them, in Pakistan, on a daily basis. After all, every second, third person owns one. But when a Mercedes or a BMW drives by you notice it immediately.
Why? Because these are high-quality cars with exquisite designs and thus they stand out and cost more than their counterparts.
So, if you really want to get noticed and get your brand out there, you need to be prepared and willing to spend a good sum of money on a social media agency that knows how to get the job done!
Want to contact us because you want help with your social media plan? If so, click here.
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